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Services marketing :

Lovelock, Christopher H.,

Services marketing : people, technology, strategy Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey World Scientific 2016 - xvii, 783p. 28cm.

Includes index.

ISBN: 9781944659004 (hardcover) 9781944659011 (pbk.)

Subjects--Topical Terms:
Marketing
Management
Service products
Customer interface
Customer relationships
4ps of marketing
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

Dewey Class. No.: 658.8 / WIR

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