Normal view MARC view ISBD view

Principles of marketing

Kotler, Philip

Principles of marketing - 17th Ed. - Noida: Pearson India Education Services, 2018 - xxii, 701p,; 28cm.

ISBN: 9789352865611

Subjects--Topical Terms:
Management
Customer value
Products and services
Strategy
Marketing plan

Dewey Class. No.: 658.8 / KOT

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)