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Life assurance buying behavior in Sri Lankan insurance market

Perera, M.A. Champa Hiranthi

Life assurance buying behavior in Sri Lankan insurance market - Kuliyapitiya: Wayamba University of Sri Lanka, 2010 - xiii, 169p.; 30cm.

Subjects--Topical Terms:
Life assurance
Consumer buying behavior
Situational factors
Psychological factors

Dewey Class. No.: 015 / PGDBM

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