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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications - 5th Ed. - Boston: Pearson, 2012 - 463p.; 27cm

ISBN: 9780273753285 0273753282

Subjects--Topical Terms:
IMC
E-marketing
Marketing tips
Advertising
Brand management

Dewey Class. No.: 659.1 / CLO

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