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Integrated advertising, promotion, and arketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and arketing communications - 6th Ed. - Harlow: Pearson Education, 2014 - 480p.; 27cm

ISBN: 9780273786986 0273786989

Subjects--Topical Terms:
Brand management
Sales promotion
JMC planning
Event marketing

Dewey Class. No.: 639.1 / INT

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