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Authenticity: what consumers really want

Gilmore, James H.

Authenticity: what consumers really want - Boston: Harward Business School Press, 2007 - xiii, 299p.; 24cm

ISBN: 9781591391456 1591391458

Subjects--Topical Terms:
Income
marketing
Tax
Finding authenticity

Dewey Class. No.: 658.8343 / GIL

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