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Customer relationship management and it's impact on organizational performance with special reference to department of agriculture

Jeyaraj, R.

Customer relationship management and it's impact on organizational performance with special reference to department of agriculture - Kuliyapitiya: Wayamba University of Sri Lanka, 2011 - vii, 146p.; 30cm

Subjects--Topical Terms:
CRM models
Performance measurement
Sri Lankan agriculture
Customer trust

Dewey Class. No.: 054 / PGDBM

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