How to advertise : (Record no. 35297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180903b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749438495 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ROM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roman, Kenneth |
| 9 (RLIN) | 11362 |
| 245 ## - TITLE STATEMENT | |
| Title | How to advertise : |
| Remainder of title | what works, what doesn't - and why |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 218p.; |
| Dimensions | 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 9 (RLIN) | 11363 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass, jane; |
| 9 (RLIN) | 11364 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nisenholtz, Martin |
| 9 (RLIN) | 18411 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Schedule Reference Materials |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 18/09/2008 | 659.1ROM | 13880 | 29/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | ||||||
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 18/09/2008 | 659.1ROM | 13879 | 29/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | Dewey Decimal Classification |