Marketing management (Record no. 35574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071154299 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BOY |
| 090 ## - | |
| -- | 6825 |
| -- | 9455 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | a strategic approach with a global orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 1998 |
| Date of manufacture | 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 547p. |
| Dimensions | 26cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT OF MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C.; Larreche, Jean-Claude |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Schedule Reference Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 19/09/2008 | 658.8BOY | 8991 | 02/09/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | ||||||
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 19/09/2008 | 658.8BOY | 5500 | 29/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | ||||||
| Lending Collection | Makandura Library | Makandura Library | Lending Section | 25/08/2009 | 658.8 BOY | 61807 | 25/08/2009 | 0.00 | 31/10/2016 | Lending Materials | Dewey Decimal Classification |