Using qualitative research in advertising : (Record no. 35751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201014b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761923837 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 |
| Item number | USI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A. |
| 9 (RLIN) | 20652 |
| 245 ## - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : |
| Remainder of title | strategies, techniques and applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 139p.; |
| Dimensions | 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING AND PUBLIC RELATIONS |
| 9 (RLIN) | 17929 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 9 (RLIN) | 20653 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haley, Eric |
| 9 (RLIN) | 20656 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim Bartel |
| 9 (RLIN) | 20657 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Ronald E. |
| 9 (RLIN) | 20658 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Schedule Reference Materials |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 22/09/2008 | 659.1072USI | 15939 | 02/09/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | |||||||
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 03/11/2008 | 659.1072USI | 12495 | 29/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | |||||||
| Lending Collection | Main Library | Main Library | Lending Section | 07/01/2009 | 659.1072USI | 14407 | 30/08/2017 | 0.00 | 31/10/2016 | Lending Materials | Dewey Decimal Classification | 2414.50 |