Marketing management (Record no. 37455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00409 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120311787 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 090 ## - | |
| -- | 8819 |
| -- | 12234 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | analysis, planning, implementation and control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New delhi |
| Name of publisher, distributor, etc | Prentice hall |
| Date of publication, distribution, etc | 1997 |
| Date of manufacture | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 859p. |
| Dimensions | 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Schedule Reference Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 16/10/2008 | 658.8KOT | 4753 | 28/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | |||||||
| Lending Collection | Main Library | Main Library | Lending Section | 05/05/2014 | 3 | 658.8KOT | 4940 | 12/02/2020 | 0.00 | 31/10/2016 | Lending Materials | 1 | 29/01/2020 | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 06/08/2015 | 1 | 658.8KOT | 37279 | 29/09/2017 | 0.00 | 31/10/2016 | Lending Materials | 28/09/2017 | |||||
| Permanent Reference Collection | Makandura Library | Makandura Library | Reference Section | 17/06/2009 | 658.8KOT | 52709 | 17/06/2009 | 0.00 | 31/10/2016 | Permanent Reference Materials |