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Advertising principles & practice (Record no. 38196)

MARC details
000 -LEADER
fixed length control field	00510 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120326121
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	WEL
090 ## -
--	9618
--	13396
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wells, William
245 ## - TITLE STATEMENT
Title	Advertising principles & practice
250 ## - EDITION STATEMENT
Edition statement	6th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Prentice - Hall
Date of publication, distribution, etc	2003
Date of manufacture	2003
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 599p.
Dimensions	28cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	GENERAL TOPICS OF ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING AND PUBLIC RELATIONS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Burnett, John;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Schedule Reference Materials

Holdings
Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Schedule Reference Collection	Main Library	Main Library	Reference Section	03/11/2008	659.1WEL	19772	29/08/2017	31/10/2016	Schedule Reference Materials
Lending Collection	Main Library	Main Library	Lending Section	07/01/2009	659.1WEL	16182	30/08/2017	31/10/2016	Lending Materials
Lending Collection	Main Library	Main Library	Lending Section	07/01/2009	659.1WEL	19771	30/08/2017	31/10/2016	Lending Materials