Wayamba University Library Network

The marketing book (Record no. 39350)

MARC details
000 -LEADER
fixed length control field 00387 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750617837
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
090 ## -
-- 10859
-- 15480
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael J.
Relator term Editor
245 ## - TITLE STATEMENT
Title The marketing book
250 ## - EDITION STATEMENT
Edition statement 2nd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Butterworth-Heinemann
Date of publication, distribution, etc 1991
Date of manufacture 1991
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 529p.
Dimensions 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT OF MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Materials
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 19/11/2008   658.8MAR 4934 31/08/2017 0.00 31/10/2016 Lending Materials

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Last Updated:18-04-2026