Marketing (Record no. 39860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072539097 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BEA |
| 090 ## - | |
| -- | 11410 |
| -- | 16384 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | principles & perspectives |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw - Hill |
| Date of publication, distribution, etc | 2004 |
| Date of manufacture | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 596p. |
| Dimensions | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT OF MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laforge, Raymond W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 01/12/2008 | 1 | 658.8BEA | 21727 | 13/12/2017 | 27/11/2017 | 0.00 | 31/10/2016 | Lending Materials |