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The art of writing advertising (Record no. 41075)

MARC details
000 -LEADER
fixed length control field	00544 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007050303
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	ART
090 ## -
--	12704
--	18487
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bernbach, William
245 ## - TITLE STATEMENT
Title	The art of writing advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Tara McGraw - Hill
Date of publication, distribution, etc	2003
Date of manufacture	2003
300 ## - PHYSICAL DESCRIPTION
Extent	125p.
Dimensions	23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Business communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Burnett, Leo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gribbin, George
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Reeves, Rosser
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ogilvy, David
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	07/01/2009		659.1ART	22986	30/08/2017	0.00	31/10/2016	Lending Materials