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Malcolm McDonald on marketing planning (Record no. 41881)

MARC details
000 -LEADER
fixed length control field	00450 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749453787
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8902
Item number	MCD
090 ## -
--	13552
--	19956
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm
245 ## - TITLE STATEMENT
Title	Malcolm McDonald on marketing planning
Remainder of title	understanding marketing plans and strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	Kogan page
Date of publication, distribution, etc	2008
Date of manufacture	2008
300 ## - PHYSICAL DESCRIPTION
Extent	x, 197p.
Dimensions	22cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - PLANNING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Source of classification or shelving scheme
				Lending Collection	Main Library	Main Library	Lending Section	22/01/2009		658.8902MCD	25798	30/08/2017	0.00	31/10/2016	Lending Materials
				Lending Collection	Main Library	Main Library	Lending Section	01/12/2016		658.8902MCD	37172	30/08/2017		01/12/2016	Lending Materials	Dewey Decimal Classification