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Marketing management (Record no. 44266)

MARC details
000 -LEADER
fixed length control field	00431 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120308778
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT
090 ## -
--	16257
--	24639
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing management
Remainder of title	analysis planning implementation and control
250 ## - EDITION STATEMENT
Edition statement	8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Prentice Hall
Date of publication, distribution, etc	1995
Date of manufacture	1995
300 ## - PHYSICAL DESCRIPTION
Extent	xxx, 801p.
Dimensions	26cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Schedule Reference Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type	Source of classification or shelving scheme
				Schedule Reference Collection	Main Library	Main Library	Reference Section	29/04/2009	2	658.8KOT	3746	12/09/2017	28/08/2017	0.00	31/10/2016	Schedule Reference Materials
				Schedule Reference Collection	Makandura Library	Makandura Library	Reference Section	17/07/2009		658.8 KOT	51831	17/07/2009		0.00	31/10/2016	Schedule Reference Materials	Dewey Decimal Classification