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Marketing research essentials (Record no. 53393)

MARC details
000 -LEADER
fixed length control field	00489 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0538876697
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	MCD
090 ## -
--	26585
--	45900
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDaniel, Carl
245 ## - TITLE STATEMENT
Title	Marketing research essentials
250 ## - EDITION STATEMENT
Edition statement	2nd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Ohio
Name of publisher, distributor, etc	South-Western College Publication
Date of publication, distribution, etc	1995
Date of manufacture	1998
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 490p.
Dimensions	25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT OF MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING RESEARCH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gates, Roger
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	21/10/2011		658.83MCD	32380	30/08/2017	0.00	31/10/2016	Lending Materials
				Lending Collection	Makandura Library	Makandura Library	Lending Section	03/03/2011		658.83MCD	64970	03/03/2011	0.00	31/10/2016	Lending Materials