Normal view MARC view ISBD view

Marketing research (Record no. 53417)

MARC details
000 -LEADER
fixed length control field	00500 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131968467
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	BUR
090 ## -
--	26612
--	45926
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Burns, Alvin C.
245 ## - TITLE STATEMENT
Title	Marketing research
Remainder of title	online research applications
250 ## - EDITION STATEMENT
Edition statement	4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Jersey
Name of publisher, distributor, etc	Pearson Education
Date of publication, distribution, etc	1995
Date of manufacture	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xxx,642p.
Other physical details
Dimensions	25cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management of marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bush, Ronald F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Makandura Library	Makandura Library	Lending Section	16/03/2011	1	658.83BUR	64971	19/10/2018	03/10/2018	0.00	31/10/2016	Lending Materials