Introduction to marketing (Record no. 53575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199577217 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAL |
| 090 ## - | |
| -- | 26800 |
| -- | 46387 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing |
| Remainder of title | theory and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2009 |
| Date of manufacture | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 551p. |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 06/04/2011 | 1 | 1 | 658.8PAL | 31700 | 27/12/2018 | 03/12/2018 | 0.00 | 31/10/2016 | Lending Materials | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 20/07/2012 | 2 | 2 | 658.8PAL | 33460 | 22/07/2024 | 24/04/2024 | 0.00 | 31/10/2016 | Lending Materials | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 20/07/2012 | 4 | 2 | 658.8PAL | 33461 | 18/02/2020 | 05/02/2020 | 0.00 | 31/10/2016 | Lending Materials | ||||
| Schedule Reference Collection | Main Library | Main Library | Reference Section | 20/07/2012 | 658.8PAL | 33459 | 28/08/2017 | 0.00 | 31/10/2016 | Schedule Reference Materials | |||||||
| Lending Collection | Main Library | Main Library | Lending Section | 12/01/2015 | 3 | 1 | 658.8PAL | 35602 | 28/02/2020 | 12/02/2020 | 0.00 | 31/10/2016 | Lending Materials | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 12/01/2015 | 1 | 658.8PAL | 35603 | 31/10/2017 | 19/10/2017 | 0.00 | 31/10/2016 | Lending Materials |