Normal view MARC view ISBD view

International marketing (Record no. 53586)

MARC details
000 -LEADER
fixed length control field	00554 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131501610
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.848
Item number	CZI
090 ## -
--	26811
--	46424
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Czinkota, Michael R.
245 ## - TITLE STATEMENT
Title	International marketing
250 ## - EDITION STATEMENT
Edition statement	8th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Cengage Learning India
Date of publication, distribution, etc	2007
Date of manufacture	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xxx, 682p.
Dimensions	28cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	EXPORT MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	INTERNATIONAL MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ronkainen, IIkka A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	06/04/2011		658.848CZI	31695	31/08/2017	0.00	31/10/2016	Lending Materials