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Brand management 101 (Record no. 57552)

MARC details
000 -LEADER
fixed length control field	00493 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470822296
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	DHA
090 ## -
--	31043
--	54646
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Dhar, Mainak
245 ## - TITLE STATEMENT
Title	Brand management 101
Remainder of title	101 lessons from real world marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Singapore
Name of publisher, distributor, etc	John wiley
Date of publication, distribution, etc	2007
Date of manufacture	2007
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 215p.
Dimensions	23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	People
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name product
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	23/06/2015	1	658.827DHA	36541	28/12/2022	12/12/2022	0.00	31/10/2016	Lending Materials