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Marketing (Record no. 57708)

MARC details
000 -LEADER
fixed length control field	00553 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780333994375
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MCD
090 ## -
--	31200
--	54873
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Macdonald, Malcolm
245 ## - TITLE STATEMENT
Title	Marketing
Remainder of title	a complete guide
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York
Name of publisher, distributor, etc	Palagrave macmillan
Date of publication, distribution, etc	2003
Date of manufacture	2003
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 556p.
Dimensions	23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Product research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bass, Margrit
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Christoper, Martin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	24/08/2015	1	658.8MCD	37300	16/11/2017	02/11/2017	0.00	31/10/2016	Lending Materials