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Mastering marketing (Record no. 58068)

MARC details
000 -LEADER
fixed length control field	00595 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788176493871
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	RUS
090 ## -
--	31565
--	55807
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ruskin-Brown, Ian
245 ## - TITLE STATEMENT
Title	Mastering marketing
Remainder of title	a comprehensive introduction to the sklls of developing your company's revenue
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Vikas Books
Date of publication, distribution, etc	2003
Date of manufacture	2003
300 ## - PHYSICAL DESCRIPTION
Extent	350p.
Dimensions	20cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Audit
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Supply and Demand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Works
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Plan
--	Marketing Plan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Schedule Reference Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Schedule Reference Collection	Main Library	Main Library	Reference Section	23/11/2015		658.8RUS	37306	28/08/2017	0.00	31/10/2016	Schedule Reference Materials