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Marketing stripped bare (Record no. 58600)

MARC details
000 -LEADER
fixed length control field	00519 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788175542562
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	FOR
090 ## -
--	32097
--	56734
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Forsyth, Patrick
245 ## - TITLE STATEMENT
Title	Marketing stripped bare
Remainder of title	an insider's guide to the secret rules
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Kogan Page
Date of publication, distribution, etc	2004
Date of manufacture	2004
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 156p.
Dimensions	23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	E-marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	promotion mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Selling and sales management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Distribution
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	13/05/2016	1	1	658.8FOR	37297	07/11/2018	17/10/2018	0.00	31/10/2016	Lending Materials