The marketing challenge / (Record no. 59665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00880cam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930317s1993 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201631911 : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780201631913 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 20 |
| Item number | MAZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mazur, Laura. |
| 9 (RLIN) | 5778 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing challenge / |
| Statement of responsibility, etc | Laura Mazur, Annik Hogg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [London] : |
| Name of publisher, distributor, etc | Economist Intelligence Unit ; |
| Place of publication, distribution, etc | Wokingham, England ; |
| -- | Reading, Mass. : |
| Name of publisher, distributor, etc | Addison-Wesley, |
| Date of publication, distribution, etc | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 298 p. : |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "The EIU series." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 4889 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 9 (RLIN) | 5779 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hogg, Annik. |
| 9 (RLIN) | 5780 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 23/05/2017 | 658.802 MAZ | 37850 | 30/08/2017 | 23/05/2017 | Lending Materials |