Marketing strategy and competitive positioning (Record no. 62742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220902b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273655169 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273655167 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | HOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 9 (RLIN) | 23483 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow: |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 622p.; |
| Dimensions | 23cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 24784 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic marketing planning |
| 9 (RLIN) | 24785 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market orientation |
| 9 (RLIN) | 24147 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer analysis |
| 9 (RLIN) | 1456 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-marketing |
| 9 (RLIN) | 24786 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saunders, John A. |
| 9 (RLIN) | 23484 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 23485 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Permanent Reference Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Permanent Reference Collection | Main Library | Main Library | Reference Section | 02/09/2022 | 658.802 HOO | 40870 | 02/09/2022 | 02/09/2022 | Permanent Reference Materials | |||||
| Dewey Decimal Classification | Schedule Reference Collection | Main Library | Main Library | Reference Section | 02/09/2022 | 658.802 HOO | 40871 | 02/09/2022 | 02/09/2022 | Schedule Reference Materials | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 02/09/2022 | 658.802 HOO | 40872 | 02/09/2022 | 02/09/2022 | Lending Materials |