Integrated marketing communications (Record no. 62867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170191548 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | INT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chitty, William |
| 9 (RLIN) | 23844 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Victoria: |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 424p.; |
| Dimensions | 28cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising management |
| 9 (RLIN) | 25788 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media strategies |
| 9 (RLIN) | 25789 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital marketing |
| 9 (RLIN) | 25790 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barker, Nigel |
| 9 (RLIN) | 23845 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valos, Michael |
| 9 (RLIN) | 23846 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 23847 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Permanent Reference Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Permanent Reference Collection | Main Library | Main Library | Reference Section | 11/10/2022 | 848.00 | 658.802 INT | 40976 | 11/10/2022 | 11/10/2022 | Permanent Reference Materials | |||||
| Dewey Decimal Classification | Schedule Reference Collection | Main Library | Main Library | Reference Section | 11/10/2022 | 848.00 | 658.802 INT | 40977 | 11/10/2022 | 11/10/2022 | Schedule Reference Materials |