Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 24924

003 - CONTROL NUMBER IDENTIFIER

• control field: WUSLLib

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20230110131125.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 230110|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: WUSLLib
• Transcribing agency: WUSLLib

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (WUSLLib)62711: Clow, Kenneth E. 23384, Integrated advertising, promotion, and marketing communications, 2012