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Advertising media planning a brand management approach
Publication details: New York M.E.Sharpe 2004 2004Description: vii, 144p. 23cmISBN:- 0765613107
- 659.111 KEL
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 659.111KEL (Browse shelf(Opens below)) | Available | 23628 |
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| 659.1042REI The erotic history of advertising | 659.1072USI Using qualitative research in advertising : | 659.1072USI Using qualitative research in advertising : | 659.111KEL Advertising media planning | 659.11BAT Advertising management | 659.1ART Art and science of advertising | 659.1BOV Contemporary advertising |
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