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Effective advertising understanding when, how, and why advertising works
Publication details: Thousand Oaks Sage 2004 2004Description: x, 203p. 23cmISBN:- 0761922539
- 659.1 TEL
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 659.1TEL (Browse shelf(Opens below)) | Available | 23633 |
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| 659.1ROM How to advertise : | 659.1ROM How to advertise : | 659.1RUS Kleppner's advertising procedure | 659.1TEL Effective advertising | 659.1WEL Advertising principles & practice | 659.1WIL The fundamentals of advertising | 659.1WIL The fundamentals of advertising |
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