Integrated advertising promotion and marketing communications

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Publication details: New Jersey Pearson Education 2007 2007Edition: 3rdDescription: xxxiii, 515p. 28cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Permanent Reference Materials	Main Library Reference Section		Permanent Reference Collection		659.1CLO (Browse shelf(Opens below))					Not for loan			23533

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Previous	659.1ARE Contemporary advertising	659.1ARE Essentials of contemporary advertising	659.1BEL Advertising and promotion	659.1CLO Integrated advertising promotion and marketing communications	659.1LAN Kleppner's advertising procedure	659.1ROS Advertising communications & promotion management	659.1 BEL Advertising and promotion:	Next

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