Modern marketing communications
Publication details: London Blackie Academic 1992 1992Description: viii, 240p. 23cmISBN:- 0751401161
- 658.82 JEF
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| 658.827WHE Designing brand identity | 658.82CUM Sales promotion | 658.82DIB Promoting sales | 658.82JEF Modern marketing communications | 658.82SHI Advertising promotion supplemental aspects of integrated marketing communications | 658.82SHI Advertising and promotion | 658.83072QUA Qualitative marketing research |
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