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Strategic marketing management: planning, implementation and control
Language: English Language Publication details: New Delhi: Butterworth - Heinemann, 1997Edition: 2nd edDescription: xx, 827p.; 28cmISBN:- 075062244X
- 658.8 WIL
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| 658.8WIC අලෙවි කළමනාකරණය = Marketing management | 658.8WIC අලෙවි කළමනාකරණය = Marketing management | 658.8WIL The fundamentals and practice of marketing | 658.8WIL Strategic marketing management: | 658.8ZIK Marketing | 658 BUS KB4 Business assurance, ethics and audit | 658 BUS KB5 Business value creation |
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