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Consumer behavior concepts and applications
Publication details: New Delhi Tata McGraw - Hill 1993 1993Edition: 4thDescription: xxiii, 788p. 25cmISBN:- 0070473811
- 658.834 LOU
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| 658.8342WHI The new psychology of persuasion and motivation in selling | 658.8343ROS The anatomy of buzz | 658.8343THO Who stole my customer | 658.834LOU Consumer behavior | 658.834WIL Profitable customers: | 658.835BAR Gaining and sustaining competitive advantage | 658.835BAR Gaining and sustaining competitive advantage |
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