Marketing management text and cases

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Language: English Language Publication details: New York John Wiley 2002 2002Edition: 7thDescription: xii, 707p. 25cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Main Library Lending Section		Lending Collection		658.8 DAR (Browse shelf(Opens below))					Available			37275
	Lending Materials	Main Library Lending Section		Lending Collection		658.8DAR (Browse shelf(Opens below))					Available			21286

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Previous	658.8CLO Services marketing	658.8CLO Integrated advertising promotion & marketing communications	658.8CRA Marketing management	658.8DAR Marketing management	658.8DEB Value-based marketing for bottom-line success :	658.8DUN The marketing accountability imperative	658.8DUN The marketing accountability imperative	Next

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