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What's in a name? advertising and the concept of brands

By:

Jones, John Philip

Contributor(s):

Slater, Jan S

Publication details: New Delhi Prentice - Hall 2003 2003Edition: 2ndDescription: xxiii, 308p. 23cmISBN:

8120324471

Subject(s):

MANAGEMENT OF MARKETING

DDC classification:

658.8 JON

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Main Library Lending Section		Lending Collection		658.8JON (Browse shelf(Opens below))					Available			37975
	Lending Materials	Main Library Lending Section		Lending Collection		658.8JON (Browse shelf(Opens below))					Available			29372
	Lending Materials	Main Library Lending Section		Lending Collection		658.8JON (Browse shelf(Opens below))					Available			16232

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