What's in a brand building brand equity through advertising
Publication details: New Delhi Tata McGraw-Hill 1998 1998Description: xxiii,335p. 23cmISBN:- 0074632019
- 659.1 JON
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| 659.1BOV Contemporary advertising | 659.1BRI The advertising handbook | 659.1EAS The effect of advertising and display | 659.1JON What's in a brand | 659.1JON How to turn advertising expenses into investments | 659.1LEW Advertising age handbook of advertising | 659.1OGU Advertising and integrated brand promotion |
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