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Lateral marketing new techniques for finding breakthrough ideas

By:

Kotler, Philip

Contributor(s):

Bes, Fernando Trias De

Publication details: New Jersey John Wiley 2006 2006Description: xvi, 206p. 24cmISBN:

8126508582

Subject(s):

GENERAL MANAGEMENT

DDC classification:

658.83 KOT

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Schedule Reference Materials	Main Library Reference Section		Schedule Reference Collection		658.83KOT (Browse shelf(Opens below))					Available			25773

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