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Principles of marketing / Adrian Palmer.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2000.Description: xx, 644 p. : ill. ; 25 cmISBN: - 0198775512
- 9780198775515
- 658.8 21
- HF5415 .P2343 2000
Online resources:
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Main Library Lending Section | Lending Collection | 658.8PAL (Browse shelf(Opens below)) | Available | 37481 |
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| 658.8PAL Introduction to marketing | 658.8PAL Introduction to marketing | 658.8PAL Introduction to marketing | 658.8PAL Principles of marketing / | 658.8PAN Beyond consumer marketing | 658.8PAN Beyond consumer marketing | 658.8PAR Strategic marketing management |
Includes bibliographical references and index.
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