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Global marketing management / Warren J. Keegan.

By:

Keegan, Warren J

Contributor(s):

Green, Mark C

Material type:

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 7th edDescription: xxv, 617 p. : ill. ; 27 cmISBN:

9788178085869

Subject(s):

DDC classification:

658 KEE

LOC classification:

HF1416 .K44 2002

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Includes bibliographical references and index.

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