Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.

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TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.Description: x, 299 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Makandura Library Lending Section		Lending Collection		658.8 AHM (Browse shelf(Opens below))					Available			69233

Published in association with The Chartered Institute of Marketing.

Includes bibliographical references and index.

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