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Marketing / Dhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College.
Material type:
TextLanguage: English Language Publication details: New York McGraw Hill 2014Edition: Fourth EditionDescription: xlvi, 648p. 29cmISBN: - 9780078029004 (alk. paper)
- 0078029007 (alk. paper)
- 658.8 23 GRE
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.8GRE (Browse shelf(Opens below)) | Available | 39653 |
Includes index.
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