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The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam.
Material type:
TextLanguage: English Language Publication details: New Jersey John Wiley 2016Description: xvi, 285 p. ; 24 cmISBN: - 9781119274018 (cloth)
- Export marketing -- China
- Export marketing
- Customer relationship
- Management of marketing
- Politics
- War and money
- Export marketing -- Western countries
- International business enterprises -- China
- International business enterprises -- Western countries
- Strategic planning
- Competition, International
- Developing countries -- Commerce
- 658.840951 KAR
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Main Library Reference Section | Schedule Reference Collection | 658.840951 KAR (Browse shelf(Opens below)) | Available | 40200 | |||||||||||||
Lending Materials
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Main Library Lending Section | Lending Collection | 658.840951 KAR (Browse shelf(Opens below)) | Available | 40201 |
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| 658.84 DRU Strategic marketing planning and control | 658.84 HRE Making strategy work | 658.84 STO Successful direct marketing methods | 658.840951 KAR The China factor : | 658.8443 JON What's in a brand | 658.848 CZI International Marketing | 658.848 CZI International marketing |
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