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Principles of services marketing
Material type:
TextLanguage: English Language Publication details: Berkshire McGraw-Hill 2014Edition: 7thDescription: xviii, 495p. 26cmISBN: - 9780077152345
- 658.8 PAL
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 658.8PAL (Browse shelf(Opens below)) | Available | 40356 |
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| 658.8PAL Introduction to marketing | 658.8PAL Introduction to marketing | 658.8PAL Introduction to marketing | 658.8PAL Principles of services marketing | 658.8PAN Beyond consumer marketing | 658.8PAR Preparing the marketing plan: | 658.8PAR Strategic marketing management |
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