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Advertising and promotion: an integrated marketing communications perspective
Material type:
TextLanguage: English Language Publication details: New York: McGraw-Hill, 2012Edition: 9th EdDescription: xxxiv, 828p.; 28cmISBN: - 9780073404868
- 0073404861
- 659.1 BEL
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Main Library Reference Section | Permanent Reference Collection | 659.1 BEL (Browse shelf(Opens below)) | Not for loan | 40815 | |||||||||||||
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Main Library Reference Section | Schedule Reference Collection | 659.1 BEL (Browse shelf(Opens below)) | Available | 40816 | |||||||||||||
Lending Materials
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Main Library Lending Section | Lending Collection | 659.1 BEL (Browse shelf(Opens below)) | Available | 40817 |
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| 659.2FOS Reputation strategy and analytics in a hyper-connected world | 659.2THE The public relations handbook / | 659.2WHI Strategic communications managment: | 659.1 BEL Advertising and promotion: | 659.1 SAM. Promotion and Integrated marketing communications | 659.2 COR Corporate reputation and competitiveness / | 659.2 PUB Public relations in practice |
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