<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Beyond consumer marketing</title>
    <subTitle>sectoral marketing and emerging trends</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Panwar, J.S.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Response Books</publisher>
    <dateIssued>2004</dateIssued>
    <dateCreated>2004</dateCreated>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
  </language>
  <physicalDescription>
    <extent>xviii, 487p. 22cm.</extent>
  </physicalDescription>
  <subject>
    <topic>Commerce</topic>
  </subject>
  <subject>
    <topic>Communication</topic>
  </subject>
  <subject>
    <topic>Transport</topic>
  </subject>
  <subject>
    <topic>Target marketing</topic>
  </subject>
  <classification authority="ddc">658.8 PAN</classification>
  <identifier type="isbn">0761932585</identifier>
  <identifier type="isbn">9780761932585</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">170110</recordCreationDate>
  </recordInfo>
</mods>
