00339    a2200109   4500020001500000082001800015100001800033245009200051260003300143300002200176650003100198  a0195161211  a332.6019bSHE  aShefrin,Hersh  aBeyond greed and fearbunderstanding behavioral finance and the psychology of investing  aNew YorkbOxfordc2002g2002  axxxiv,368p.c25cm  aINVESTMENT AND INVESTMENTS