McDaniel, Carl <br/><br/>
Marketing research essentials 

 - 4th. 
 - New Jersey  John Wiley  2004 
 - xxv, 453p.  26cm. 
<br/><br/><label>ISBN: </label>0471448451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>COMMERCE TRADE<br/>MARKETING CHANNELS
<br/><br/><label>Dewey Class. No.: </label>381.1072  / MCD