00386    a2200157   4500020001500000082001800015100001900033245003400052250000900086260003900095300002200134650001300156650001900169650002300188700001700211  a0471448451  a381.1072bMCD  aMcDaniel, Carl  aMarketing research essentials  a4th.  aNew JerseybJohn Wileyc2004g2004  axxv, 453p.c26cm.  aCOMMERCE  aCOMMERCE TRADE  aMARKETING CHANNELS  aGates, Roger